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But based on his analysis of Amazon data, Noonan estimates that Amazon hosts around 250 million reviews.
The statement also included that “Amazon is investing heavily to detect and prevent inauthentic reviews.
Votaw has since found a protector with a mediocre 3.5-star rating that he’s happy with: “It works perfectly,” he said.
“I’ll be leaving a great review.” Type in “Amazon Review” into Facebook’s search box, and more than a hundred groups will pop up.
Amazon’s ban didn’t stop sellers from recruiting reviewers. Reviewers are no longer simply incentivized with free stuff — they’re commissioned specifically for a five-star rating in exchange for cash.
The bad reviews are harder to spot, too: They don’t contain any disclosures (because incentivized reviews are banned, and a disclosure would indicate that the review violates Amazon’s terms).Posts include a photo of the product up for grabs, with a description that says, “PP refund after review,” which means interested parties will receive a Pay Pal payment after proof they’ve published a review.